PR and marketing is all about how you package and sell your story, product or business. It’s what shapes your image, reputation, perception and values. We work with you to identify your goals, establish your target audiences and create the right messages.
We look at the best ways to raise your profile, so that your voice is heard by the right people, in the right places, at the right times.
If you want a cost effective way to market your brand to a wide audience at the touch of a button, then online PR is for you. It’s very similar to traditional PR, but rather than telling your story in newspapers and magazines, it’s done through the medium of online channels. Online PR can be achieved by posting quality content, across all relevant platforms and with your key business messages at the core of all your communications. Being visible online will enable you to promote everything from new products and services, to events and newsworthy stories, while providing you with an effective and instant reputation management tool, for those more challenging times. Managed correctly, online PR will transform how people see and interact with your business.
content is key
PR is about influencing people and building lasting relationships, as opposed to just focusing on selling a particular service or product. Essentially, it’s the art of story-telling using relevant, creative and high quality content. At Blackhouse, we know there is no one size fits all approach, so we tailor our content to suit your business objectives and work with you to identify, create and maintain high quality content, no matter how simple or complex the business model.
With our talented team always on hand, we can build this approach into a wider PR, digital and content marketing strategy, so your content doesn’t just wow in the moment but builds a lasting legacy.
Your brand is what you want people to see, hear, feel, trust, understand and remember. It’s the impression you want to give the world and it should be clear, unique and intelligent, while providing an obvious connection between your product and brand. From a positive consumer experience to a billboard advert that evokes emotion, an impression is formed that could determine whether you have made a lasting connection or a permanent barrier. We will develop your brand, identify what it does, establish who it is targeting and apply a unique sense of personality and style. We will write the words, draw the pictures, design the material, take the photos and create the online tools you need to research new ideas and track progress.
Valuable asset for our new business
“We were getting ready to launch our new luxury Harris Tweed furniture business and needed guidance on how to take it to market. Blackhouse provided us with a PR & Marketing strategy and remains central to its development and implementation. Their contribution has been key in securing the right advertising, identifying key messages for our (luxury brand) audience and making sure all our marketing is consistent. This has helped focus the business and move things forward. Professional service which I would highly recommend.”